Specialist · Toronto, ON
McRock Capital
Industrial AI, data-first VC.
- Cheque
- $5M to $7M
- Role
- Can lead a round
- Pace
- Selective right now
- Kind
- Specialist
- Based in
- Toronto, ON
- Vehicle size
- $120M
- Founded
- 2012
- Works in
- EN
- Last deal seen
- September 2026
- Stages
- Series A, Series B and later
- Sectors
- AI and machine learning, SaaS
Their thesis, in full
McRock Capital is the first investment firm focused exclusively on the Digital Industrial, founded in 2012 by Scott MacDonald and Whitney Rockley. With Fund III, McRock invests exclusively in industrial software and industrial AI at Series A and Series B. Fund III held a final close in December 2025 at over $120M CAD (about $88M USD), the firm's largest fund to date, bringing total AUM to approximately $300M CAD. McRock deploys roughly 60 percent of the fund in Canada, with the balance in the United States plus select investments in Europe and Israel. Offices in Toronto and Calgary.
What they bring past the cheque
- Industrial AI specialist
- IIoT customer network
- Digital industrial expertise
- Toronto-Calgary footprint
- Strategic LP introductions
Questions they usually ask
Have an answer ready for each one before the first call.
- Which large industrial customer has signed a multi-year contract, and what is their data integration story?
- How do you defend against incumbent industrial software vendors who can bundle?
- What is your path from pilot deployment to plant-wide and enterprise-wide rollout?
Follow-on
McRock concentrates ownership in conviction bets and re-ups through Series B alongside strategic LPs like Caterpillar, Autodesk and AspenTech. Industrial customer references and plant-level deployment data drive follow-on decisions.
Who to talk to
- Scott MacDonaldCo-Founder & Managing PartnerLinkedIn ↗
- Whitney RockleyCo-Founder & Managing PartnerLinkedIn ↗
- Ha NguyenPartnerLinkedIn ↗
- Udit BhatnagarPartnerLinkedIn ↗
- Mike DawsonVice PresidentLinkedIn ↗
- Susan MalikHead of Finance & Operations
- Fasih KareemAssociateLinkedIn ↗
- Mickey MiAssociateLinkedIn ↗
- Pritish SehgalAssociateLinkedIn ↗
Portfolio
Names they back, most notable first.
- Axya2026
- Foundation EGISeries A · 2025
- OneLayerSeries A · 2025
- Prevu3DSeries A · 2024
- SamdeskSeries A · 2021
- Landing AISeries A · 2021
- Triax TechnologiesSeries A · 2021
- PokaSeries B · 2021
- ThoughtTrace2020
- mnubo2015
Often in the same rounds
Investors seen alongside them in past rounds.
- EDC
- BDC Capital
- Alberta Enterprise Corporation
- Fonds de solidarite FTQ
- AspenTech
- Caterpillar
- Autodesk
- Bell Ventures
- CIBC Innovation Banking
- Venture Ontario
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